Part of that included eliminating its tourism program, which had existed under the city’s parks and recreation department, Larking said. Tourism in the region before Visit SoSiĪround 2012, the city of Danville underwent a reduction in force, a process to cut expenses. Since the unveiling, the Visit SoSi brand has received much enthusiasm - as well as some questions, said Meriweather.īefore understanding the new brand itself, it’s important to understand the tourism landscape in Danville and Pittsylvania, and why the region needed a tourism program in the first place. It was unveiled to the community in May after a 10-month process that included more than 2,000 community surveys, visitor demographic and behavioral research, 16 focus groups, and one-on-one community interviews.

The brand was dubbed Visit SoSi, pronounced “so see,” a play on the geographic region of Southside Virginia. For about a year, Meriweather and her team have been working with Roanoke-based marketing agency Eddy Alexander to develop a brand for the Danville-Pittsylvania County region.

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